




PsyDrive Founder

Lisa Dorn | Founder, PsyDrive
PhD; CPsychol; C.ErgHF; AFBPsS; FCIEHF; FHEA
Dr Lisa Dorn is an Associate Professor of Driver Behaviour at Cranfield University and Founder of PsyDrive. Lisa graduated with a BSc in Human Psychology and a PhD in driver behaviour and then held research positions at the Universities of Leicester and Birmingham and a senior position in industry before joining Cranfield University in 2001. Lisa is an Associate Fellow and a Chartered Psychologist of the British Psychological Society and a Fellow and chartered member of the Chartered Institute of Ergonomics and Human Factors (CIEHF). She also serves as an assessor for the CIEHF. ​
Dr Lisa Dorn is a distinguished leader in Traffic Psychology and has designed dozens of behavioural interventions to improve driver safety. Academically, Lisa has an impressive portfolio that includes over 30 peer-reviewed academic journal papers on driver behaviour and she has authored and edited over 15 books and presented at numerous national and international conferences. Lisa has played a pivotal role as both principal and co-investigator on many human factors-related projects funded by the Home Office, the EU, ESRC, EPSRC, UKRI and several fleet-based organisations. She has won several major awards including the Prince Michael International Award for Road Safety for her work with Arriva Bus UK, Thames Valley Police and in recognition for establishing the Cranfield University spin-out company, DriverMetrics.
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Lisa brings a wealth of experience from both the public and private sectors, having collaborated with the emergency services, fleet-based companies, and organisations dedicated to improving young driver safety. With over a decade expertise as a panel judge for Brake, the road safety charity, she has made significant contributions to fleet awards. Since 2019, Lisa has as acted a British Standards Institute expert on ethical considerations for autonomous vehicles, contributing to ISO 39003. She currently sits on the expert panel for ISO 39001, to enhance work-related road risk using a systems approach and on the Bus KSI Network panel of experts working with bus operators to reduce the risk of pedal application error and bridge strikes.
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Professional Affiliations
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Fellow of the Chartered Institute of Ergonomics and Human Factors with Chartered status
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Associate Fellow of the British Psychological Society with Chartered status
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Past-President of the Transportation and Traffic Psychology Division of the International Association of Applied Psychology
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Fellow of the Higher Education Academy
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Member of the Bus KSI Network panel of experts
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Member of Parliamentary Advisory Committee for Transport Safety Road User Behaviour working Party since 1996
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Member of the Standards Committee for Brake Global Fleet Champions
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Member of the Roads Policing Academic Network
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Member of standards committee for ISO39001 on work-related road safety
Awards
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First Car Young Driver Road Safety Award for telematics-based behavioural intervention in collaboration with The Floow, 2020
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Brake Fleet Safety Award in collaboration with Schneider Electric PLC, 2018
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Best Application of Management or Social Science KTP Award, 2008
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Prince Michael International award for road safety with Arriva Bus UK, 2004
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Brake Fleet Safety Award with Arriva Bus UK, 2003

