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We are PsyDrive Group

We work across the private and public sector for a range of different organisations to deliver training, consultancy and evidence-based interventions for improved road user behaviour.


Lisa Dorn | Founder, PsyDrive Group 

Dr Lisa Dorn is recognised as a leader in the field of Traffic Psychology and has published over 30 peer-reviewed academic journal papers, presented at many international conferences and edited and co-authored nine books. Lisa has worked as a principal and co-investigator on human factors-related projects funded by the Home Office, the EU, EPSRC, UKRI, ESRC and industry. Her main research interests relate to the design of behavioural interventions for managing risk associated with road user behaviour. Lisa has been a Registered Member of the Chartered Institute of Ergonomics and Human Factors since 2010 and became a Chartered Human Factors specialist in 2015. Chartered status is internationally recognised and signifies a high level of professional competence and experience. To maintain Chartered status professional development activities and forward plans must be recorded each year. Lisa is also an assessor judging the competence of fellow Human Factors specialists on behalf of the CIEHF.

Lisa has worked extensively in the public and private sector with vulnerable road users including the emergency services, fleet-based companies and young drivers applying a range of human factor knowledge and skills. She has served as an expert on several panels including from 2019-2023 as a member of the British Standards Institute working party to develop an ISO for ethical considerations for driverless vehicles. She is currently working on a project concerned with behavioural adaptation in response to autonomous systems.

In 2005, Lisa founded the wholly-owned Cranfield University company, DriverMetrics Ltd to exploit her research in the development of psychometrically-based assessments. In 2012, Lisa co-founded a telematics data analytics company called The Floow working with insurers to design driver feedback and behavioural interventions. Lisa has now founded PsyDrive to provide accredited training for road safety professionals, intervention design and evaluation and expert independent consultancy on road user behaviour.

Professional Affiliations

  • Fellow of the Higher Education Academy

  • Fellow of the Chartered Institute of Ergonomics and Human Factors with Chartered status

  • British Psychological Society Associate Fellow with Chartered status

  • Past-President of the Transportation and Traffic Psychology Division of the International Association of Applied Psychology from 2014 to 2018

  • Member of the Standards Committee for Brake Global Fleet Champions

  • Member of the Roads Policing Academic Network

  • Member of the Risk & Compliance Committee, Association of Fleet Providers

  • Member of standards committee for BS ISO39003 on guidance on safety ethical considerations for autonomous vehicles

  • Member of Parliamentary Advisory Committee for Transport Safety Road User Behaviour working Party since 1996


  • First Car Young Driver Road Safety Award for telematics-based behavioural intervention in collaboration with The Floow, 2020

  • Brake Fleet Safety Award in collaboration with Schneider Electric PLC, 2018

  • Prince Michael International award for road safety in collaboration with DriverMetrics Ltd, 2016

  • Best Application of Management or Social Science KTP Award, 2008

  • Prince Michael International award for road safety with Arriva Bus UK, 2004

  • Brake Fleet Safety Award with Arriva Bus UK, 2003

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