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We are PsyDrive Group

We work across the private and public sector for a range of different organisations to deliver training, consultancy and evidence-based interventions for improved road user behaviour.

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Lisa Dorn | Founder, PsyDrive Group 
PhD; CPsychol; C.ErgHF; AFBPsS; FCIEHF; FHEA

Dr Lisa Dorn is recognised as a leader in the field of Traffic Psychology and has published over 30 peer-reviewed academic journal papers, presented at many international conferences and edited, authored and co-authored many books. Lisa has worked as a principal and co-investigator on human factors-related projects funded by the Home Office, the EU, EPSRC, UKRI, ESRC and industry. Her main research interests relate to the design of behavioural interventions for improving driver safety. Lisa has been a Fellow of the Chartered Institute of Ergonomics and Human Factors (CIEHF) since 2010 and became a Chartered Human Factors specialist in 2015. Lisa is also a CIEHF assessor for membership and training course applications. 

Lisa has worked extensively in the public and private sector including with the emergency services, fleet-based companies and young drivers applying a range of human factor techniques and skills. She has served as an expert on several panels including Brake the road safety charity judging the fleet awards for over 10 years. Since 2019 she has acted as a BSI expert on ethical considerations for autonomous vehicles to contribute to ISO 39003. 

Lisa founded the wholly-owned Cranfield University company, DriverMetrics to exploit her research in the development of psychometrically-based driver profiles. More recently, she has developed a new platform called DrivingInsights for profiling driver behaviour. Lisa has now founded PsyDrive to provide CIEHF accredited training for road safety professionals, road safety interventions, evaluation and research services.

Professional Affiliations

  • Fellow of the Chartered Institute of Ergonomics and Human Factors with Chartered status

  • Associate Fellow of the British Psychological Society with Chartered status

  • Past-President of the Transportation and Traffic Psychology Division of the International Association of Applied Psychology 

  • Fellow of the Higher Education Academy

  • Member of the Bus KSI Network panel of experts 

  • Member of Parliamentary Advisory Committee for Transport Safety Road User Behaviour working Party since 1996Member of the Standards Committee for Brake Global Fleet Champions

  • Member of the Roads Policing Academic Network

  • Member of the Risk and Compliance Committee, Association of Fleet Providers

  • Member of standards committee for BS ISO39003 on guidance on safety ethical considerations for autonomous vehicles

Awards

  • First Car Young Driver Road Safety Award for telematics-based behavioural intervention in collaboration with The Floow, 2020

  • Brake Fleet Safety Award in collaboration with Schneider Electric PLC, 2018

  • Prince Michael International award for road safety in collaboration with DriverMetrics Ltd, 2016

  • Best Application of Management or Social Science KTP Award, 2008

  • Prince Michael International award for road safety with Arriva Bus UK, 2004

  • Brake Fleet Safety Award with Arriva Bus UK, 2003

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